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| Assisting Hands Home Care
Home Care owners to be more efficient in
their franchise operations. His expertise –
along with the expertise of co-founders Sil-
verstein and Waddell – also attracts owners
to the brand.
Most importantly, the industry itself is
an attractive one. According to the U.S. Cen-
sus Bureau, over the next 20 years there will
be 10,000 persons on average turning age 65
per day. Two-thirds of those people will need
some type of long-term care in the future,
and the majority of them will age at home.
This makes the need for in-home senior care
franchises significant – and it’s a need that
will only continue to rise as Baby Boomers
reach their senior years.
“
It’s a great demographic, it’s a great
service,” Kofoed says. “Our business model is
very strong. A lot of people have been very
successful in this business already, and we’re
CEO Lane Kofoed