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| Apricot Lane Boutique
support, networking, discounts and exclu-
sive products, among others. “When you
look at us as a franchise company, we’re sup-
plying all that infrastructure and support for
them to be successful,” he says.
Beyond the financial requirements,
Apricot Lane looks for franchisees that have
a “passion for fashion.”Their ideal candidates
are people who understand the industry, but
they do not necessarily need a business or
marketing background. Apricot Lane is also
open to input from their franchisees. A sig-
nificant number of ideas and solutions have
come from franchisees, Petersen says. “A lot
of franchisees come to us with varied back-
grounds and experiences, which we like to
tap into and is a big part of why we’re suc-