Apricot Lane Boutique | 5
cluding partners at the franchisor level. The
typical franchise employs 10 or 12 employ-
ees per store. Between now and November
30
th, 12 additional franchises are expected
to open. By the end of 2012, Apricot Lane
will have a total of 83 franchises in opera-
tion.
Apricot Lane is extremely proud of its
21
year history of zero litigation between
them and their franchisees, which speaks to
their philosophy about the business relation-
ships with their franchise owners. “If we as
a franchise company focus on the support
and success of the franchisee, then we have
a winning combination,” Peterson says. “I
think that speaks to who we are at Country
Visions.”
COMPREHENSIVE SUPPORT
Apricot Lane is dedicated to the strength of
its brands and to the success of every franchi-
see, Petersen says. That dedication is backed
up by an extensive range of support.
When franchises come aboard, the
company supplies them with all the support
to operate their store like a national brand.
They get access to real estate selection, buy-
ing, marketing, computer and technology
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