Philly Pretzel Factory | 7
those skillsets, and prove they’re able to do
those things before we award them a fran-
chise.”
Once a franchise has been awarded,
however, Philly Pretzel goes above and be-
yond in ensuring their franchisees success.
Their assistance starts at the very beginning
of the process with site selection and lease
negotiations, then architectural services for
floor plan and design. They also offer con-
structionmanagement services, including as-
sistance in selecting a general contractor – as
well as periodic on-site inspections to ensure
the build-out of the store are proceeding to
plan.
Philly Pretzel Factory also offers a
comprehensive initial training program that
lasts two weeks. The first week is at “Pretzel
University,” where they are given very hands-
on training. Ferrill says that 60 per cent of
that training is spent on teaching the actual
production of the product. The other 40 per
cent is spent on how to sell and market the
pretzels, as well as other management disci-
plines, such as how to ensure the security of
a store and how to train a staff.