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18 | GNC
est in wellness and nutrition and a genuine
desire to help people Live Well. “This is a
customer service business, and outstanding
customer service drives the franchisee’s suc-
cess,” Green says.
GNC supports new franchisees with
an initial multi-phase training program. This
program includes spending time at a GNC
corporate store to learn all facets of the busi-
ness, as well as attending a week of classroom
training at GNC headquarters in Pittsburgh
to learn about business operations. It also in-
cludes having a GNC representative spend
time with them on-site at their location –
