Page 12 - GNC

12 | GNC
“The whole idea is to create a shopping ex-
perience that is very different than that of
our competitors. We don’t just sell product,
we tailor the shopping experience to the
customer. If we’ve done our job right, each
customer should leave feeling like they just
hit the first step to achieving their goals,” he
adds.
A critical component of the unique
shopping experience is product, however
Darryl Green, Senior Vice President of Internation-
al and Domestic Franchising