Snap Fitness | 9 brand’s low failure rate – less than four per cent of their stores fail annually. “ at’s a testament and validation to the success of our brand and the support we give our franchisees,” Taunton says. COMMUNITY INVOLVEMENT At Snap Fitness, they’re actively involved in their communities. When they open new stores, it’s common for the organization to sponsor little-league sports teams or di erent social functions. e smaller the community, the more important their involvement is, Taunton says. “A lot of small communities don’t have a lot of thriving businesses and they have to rely on each other to make that community a shopping destination,” he says. “It’s an important part of showing your commitment to that community as a business owner.” DISCIPLINED AND RELEVANT As for what’s next, Snap Fitness is continually opening new stores domestically and internationally – between ve and 15 new locations every month. In 2011, the brand opened more than 150 clubs worldwide. A few years from now, Taunton sees the company with 1,500 to 1,600 locations and growing. “Every year we add about 100 to 150 new stores to our mix and that’s good growth,” he says. e brand’s growth is strong and steady, but Taunton clari es they are not in any rush. “It’s not a race for us,” he says. “We’re very disciplined in our movements toward expansion. We continue to grow, but more importantly we want to continue to stay relevant with our customers’ needs and expectations.” “At the end of the day, the members that come into our clubs want results. It’s up to us to help design a program that’s going to yield a result they’re looking for,” he concludes. “You have to have a product people want. When you’re able to accomplish that, then you’re going to have a franchise system that will succeed.”
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