Oskar Blues

2 | Oskar Blues It’s all about the beer, the food and the mountain bikes. But the story of the Oskar Blues Brewery and its associated interests would be woefully incomplete without including the common theme that links each and every business decision and endeavor. PASSION “We’ve been really fortunate,” says Chad Melis, the company’s director of marketing. “You see the numbers and the successes we’ve had along the way. There are infinite numbers of people we need to thank for being in the position that we’re in and to be able to come to work every day and do what we’re passionate about. We’re all living the dream.” HEADY WORDS, INDEED But in this case, it’s far from a savvy marketer simply reading a compelling script. Rather,

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