6 | National Association of Sporting Goods Wholesalers updates on what is happening in the industry.” Also taking place at the expo beforehand is an annual leadership awards reception and dinner that draws a lot of competition from member firms for the accolades. The industry is heavily centered on recognition because of the competitive nature of sports. The NASGW annually recognizes manufacturers with Manufacturer of the Year Awards, and in 2005 initiated a special industry leadership award as well. The criteria for the awards are based on areas of the manufacturer’s performance, which enable the wholesaler to provide efficient and effective service in the marketplace. “I can almost guarantee a member who has gotten an award has it sitting in their display case when you walk through the front door or the reception area,” Desmarais says. “Rewarding employees for their work is something companies and the individuals take great pride in.” REGULATION One of the challenges the National Association of Sporting Goods Wholesalers faces is regulation. The sporting industry deals with
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