12 | Morgan Services who are referred to as members. Yet, as Simmons observes, much of Morgan’s achievements can be credited to a rare measure of flexibility and speed in responding to the dynamics of change occurring in the market. This would certainly prove beneficial during the Great Depression of the 1930s and in the 1940s when the call to duty of our nation’s military also prompted dutiful response from Morgan to provide laundry services critical to the comfort of the U.S. troops as they were transported from place to place across the country. But in this same era, the company had increasingly observed the diminishing rates of passengers aboard the trains it had so long served. Intent to diversify their customer base, Morgan transitioned into the hospitality industry. Their customers, comprised by restaurants and hotels, soon discovered that Morgan’s services not only offered cost-effective means of maintaining and cleaning their textile concerns, but also eliminated time formerly spent dealing with it all, so they could now better concentrate on their own core services. While these considerations are crucial in hospitality, they are especially critical to operators in healthcare.
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