Island Car Rental 101 Jamaica. In line with Michael's mantra, however, he refused to succumb to the seemingly dire circumstances. "I saw an ad in the paper the following mornand that's how we started out, just to pay the mortgage,"he explains. "Eventually, because real estate in Jamaica was dying at the time, my p artner a nd I s aw f urther o pportunity with the car rental business." - ly i nto the business, and were s uccessful in capitalizing on the failings of the big-name international car rental companies. "We would get clients coming over here from Avis a nd Hertz w ith smoke coming o ut o f their ears because they couldn't get a vehicle," says Michael. "Out of that, we developed our - sion of Island Car Rental is to achieve consistent, s uperior levels o f customer s atisfacwhile contributing to the growth of the tourism industry in Jamaica, and remaining the leader in the Caribbean car rental industry.'"
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