4 | Internaional Franchise Association ADVOCACY FIRST e most valuable service the IFA provides to members comes down to advocacy and protecting the business model of franchising from being “tinkered with,” Haller says. Secondary services include education and networking. e association o ers a series of educational events, online classes, webinars, an annual convention, and a Certi ed Franchise Executives program (CFE) – a designation that shows an executive has been certi ed to the highest standards of quality training and professionalism. “Anybody that receives the CFE designation agrees to uphold the Code of Conduct of the IFA,” Haller says. “You can use it as a selling point within your brand.” e IFA works closely with state, federal, local and international governments. ey educate the government on the creation of paving the way for reco
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