February 2015 | Business World 69 “The people in Japan are paying three to four times more for electricity when compared to the United States,” Ohno added. “That’s why the people in Japan are very conscious about their monthly heating and cooling bills.” To combat both the concerns and the consciousness of its customers, Ichijo USA’s rigorous research and development has led them to continually push the boundaries of their technology as a means towards fostering peace of mind. “One of the next things we have to do is improve the building envelope so the houses and the panel systems that we make in the Philippines become 50 to 60% thicker,” Ohno said. “We focus on generating energy
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