14 | GNC – particularly first-to-market products. Because GNC understands the health and wellness industry and the consumer trends that drive it better than any other company in the segment, and because GNC has its own product development and manufacturing capabilities, it is always ahead of the product development curve. This is certainly true with GNC Brands like Pro Performance®, the largest sports nutrition brand in the U.S. but it’s equally true with major third party product launches as well because of GNC’s strong vendor relationships and ability to leverage its national footprint.
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