12 | GNC “The whole idea is to create a shopping experience that is very different than that of our competitors. We don’t just sell product, we tailor the shopping experience to the customer. If we’ve done our job right, each customer should leave feeling like they just hit the first step to achieving their goals,” he adds. A critical component of the unique shopping experience is product, however Darryl Green, Senior Vice President of International and Domestic Franchising
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