GNC

10 | GNC GNC franchisees and employees are dedicated to creating a positive shopping experience, assisting their customers in finding the right products to help them meet their goals and maximize their results. “When someone comes in looking for a diet product, for example, we don’t just offer them a weight loss product. We ask them about their lifestyle and their goals to help them build a program specific to their needs,” Green says. In addition to product assortment, the GNC store experience includes access to knowledgeable, trained associates, with 1/3 of shelf space dedicated to education and product information for customers, as well as targeted and effective promotions and instore programs that drive add-on sales.

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