8 | Franchise Concept Inc. More business leaders are realizing the power of partnering with WebbMason. The marketing services provider empowers organizations to gain control of their print and brand management, and to employ custom marketing solutions that pinpoint prospects, increase conversion and retention rates, track and boost ROI, and turn data into action. WebbMason’s MarketingBench® technology gives franchises and other firms a centralized portal that simplifies and improves brand management and procurement (printing, promo products and fulfillment/ distribution). No matter their location, approved employees can order brand-compliant items they need, when they need them, from a tool that also includes administrative controls and real-time reporting. MarketingBench is now used by 1.5 million people nationwide. In addition, WebbMason’s Interactive team empowers franchises to find business, win business and keep business through online marketing approaches. The firm’s tools and strategies drive results, enabling organizations to increase interactions with prospects, customers, employees, and others they need to engage. For more information on how WebbMason can help your franchise visit www.webbmason.com or call 800-609-0065. With 21 offices nationwide, we are sure to have an office near you. own franchise. This kind of retention connotes to continuity of service and consistent familiarity with customers: an aspect often obscured at big-box stores where there is seemingly constant turn-over. “There’s a difference in the atmosphere,” notes Dahl. While store owners focus on fulfilling their customers’ needs, FCI is steadfastly focusing on helping their franchisees. Describing their corporate culture, Dahl avows, “Our motto for years has been the success of franchisees is our highest priority… and we live by that.” FCI engages a staff of less than two dozen whose primary purpose is to serve the
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