6 | Franchise Concept Inc. these businesses are furthered by franchisees that are not simply complemented by art aficionados, but actual artisans who have been highly trained to honest-to-goodness know their craft. Furthermore, each continues to represent a one-stop-shop for sourcing the diverse, but quality materials and decorative delights capable of catering to even the most discriminating do-it-yourselfer. FOCUSING ON FRANCHISEES While competition from big-box-type stores does exist, Dahl affirms that FCI franchisees are posed with advantages that help their stores glean recognition as a stand-out from others. The first of these advantages is found in FCI’s unwavering emphasis that franchisees adopt an awareness that they are much more than mere merchants … they are members of a community. “I think this is one thing that really sets us most apart,” says Dahl. “We encourage owners to be very involved in their local community.” He says while “virtually everybody” participates in activities associated with respective community Chambers of Commerce and civic associations, franchisees also find special appeal participating in “Creative
RkJQdWJsaXNoZXIy OTYzNTg=