10 | Franchise Concept Inc. developing innovative, interactive and integrated marketing solutions. New store owners are also immersed in training during a 10-day, hands-on, session conducted by Certified Master Picture Framer at FCI headquarters in St. Peters, Missouri. Following this training, Dahl says his team takes advantage of current computer technology to stay in constant communication with the franchisees. Likewise, technology underlies much of the day-to-day processes within the store. There is computerized point-of-sale systems, digital catalogs of images, and on the custom framing side, stores are complemented with equipment that allows them to rapidly cut frames and matting to customer specification. FCI also facilitates an Online, Ecommerce tool called “Shopforart.com”. In this way, whatever image or art work consumers may wish to acquire, say, something they can’t find on display at their local store, it can be purchased online. These purchases are then shipped, not to the customer, but to the store closest to that customer. In turn, that branch is provided with the profit from the sale. As economic changes have occurred nationally, Dahl says FCI has been particularly diligent in serving their franchisees, in
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