Brewers Association | 7 through trade shows, festivals, seminars, media outreach and competitions, among other activities. In 2012, craft beer export volume increased by a staggering 72 percent compared to 2011, with a value estimated at $49.1 million. Markets such as Canada, Brazil and Southeast Asia are prime areas for American craft beer exports. COMMUNICATING TO CONSUMERS Aside from its popular annual events, the BA reaches beer lovers daily through its consumer-facing website, CraftBeer.com. The site was created to communicate the passion, authenticity, excitement and creativity of the craft beer community, while also educating beer lovers of every level. In addition to blog posts and the latest craft beer news, CraftBeer.com features educational tools such as style finders, tasting tips, beer and food pairing guides, and tools for supporting your local brewery. The site has become a must-visit web destination for those seeking to learn more about the world of craft beer. GREENER SHADES OF GREATNESS Sustainability is a major issue of focus for the BA and its members. Earlier in 2013, the BA unveiled three new sustainability manuals for craft brewers, covering water and waste-
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