AmeriCare Ambulance Service | 11 GOING THE EXTRA MILE Significant to AmeriCare’s success has been its approach to service, and as Ott says, this means being prepared to go the extra mile. “Anybody can transport somebody from point A to point B, that’s expected. The reason why so many hire us is because we go the extra mile to deliver what they don’t expect,” says Ott. That “extra mile” is reflected in a number of practices. For example, one Mother’s Day, Ott ordered thousands of roses which were systematically delivered to senior residents in communities served by AmeriCare. He has also routinely volunteered in programs at area nursing homes and has even provided free transportation services when situations call for it. Insurance doesn’t pay for taking a bed bound patient to, say, a funeral, or a wedding, or a grandchild’s graduation. “We know how important it is to help bring families together, and for these occasions we’ll offer free transportation. In some cases, this may be the last time that grandma or grandpa may be to participate in this type of family event, but that participation wouldn’t have been possible without someone helping to ensure the person gets there and back safely. We think it helps people recognize that we’re a company who leads with our hearts, that we’re genuine and really do care about serving others,” says Ott. Serving others also connotes to anticipating needs. Senior healthcare service providers are routinely challenged to mitigate dermal injuries be it from bedsores, tears or abrasions to overly sensitive skin. Recogniz-
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