American Lighting Association | 9 for Tomorrow. “We award them for energy efficiency, as well as appearance and representing the best of technology,” he says. “That conference also gives us a chance to get together and hear some really good speakers talk about new technology.” MOBILIZE INDUSTRY MOMENTUM Going forward, The American Lighting Association has a short-term plan in place – Action Agenda – to chart a path for them and their members in 2013. The agenda is designed to provide the association with actionable, measurable steps to mobilize industry momentum. Some of their goals include a continued effort in promoting the importance of lighting to consumers, fighting for members’ interests on federal, state and provincial levels, driving consumers to local lighting showrooms, providing unmatched networking and volunteering opportunities to ALA members, education through relevant lighting training and boosting association membership to gain a greater voice in the marketplace, among others. “Taking these actions will enable the ALA to build co-operation among the membership and move the industry forward. Together, we will create momentum that is truly game-changing,” McGowan says.
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