Business World |
June 2015
56
Clubhouse, as well as a boat dockage that
the residents have exclusive usage of. Each
home in Silver Beach, meanwhile, is brand
new and features “stunning enhancements”
such as innovative, energy-efficient cooling
and heating, luxury interior finishes, and
low-maintenance exteriors.
“Our homes are fitted up to the nines,” Kow-
alski says. “They have hardwood floors, gran-
ite countertops, stainless steel appliances,
washers and dryers, and more. They’re also
completely finished on the exterior as well,
with paved driveways, decks, patios and
walkways.” Many of these features are even
included in the standard package of a Silver
Beach home – which can start at roughly
$300,000 and go up to $600,000. The ma-
jority are priced roughly in the middle.
“A lot of builders build a basic home, and
then everything that you really want is ex-
tra,” Kowalski says. “They give you cheap
countertops, no appliances, no air-condi-
tioning, and everything is an upgrade. The
market that I cater to is a little savvier, a little
more educated, and sometimes a little older.
They’ve been through all that and they don’t
want to go through it again. They don’t want
to be nickel and dimed. They want to come
in and get the good stuff right off the bat.”
