88 | BusinessWorld |
July-Augut 2014
IFA Launches Ad
Campaign Regarding
Seattle Minimum
Wage Law
T
he International Franchise Association, the world's
largest organization representing franchise owners,
launched an ad campaign it said is designed “to inform
Seattle residents about the Service Employees International Union's
(SEIU) well-planned, strategic attack on independently-owned,
small business franchisees and SEIU's self-serving motives for
discriminating against themin the city's newminimumwage law.”
The IFA said the radio campaign, onKOMONewsradio andKIRO
Radio 97.3 FM, discloses that David Rolf, president of SEIU in
Washington, admitted that part of SEIU's motivation for the higher
minimum wage in Seattle was to break the business model for
franchisees and in turn, expand the union's membership to franchise
employees.
August-September 2014 | BusinessWorld | 89
