BWM - Nov 2013 - page 69

November 2013
| Business World Magazine | 69
um to help rebuild our economy. Moncton
will roll out the welcome mat in 2014 for the
FIFA Under-20 Women’s World Cup and
the 2015 FIFAWomen’s World Cup of Soc-
cer and today’s investment will ensure that
Moncton has the proper infrastructure in
place to host those international events.”
The provincial government will invest
$120,000 through the Regional Develop-
ment Corporation, while the federal gov-
ernment (through the Atlantic Canada Op-
portunities Agency) will provide $137,000
under the Community Infrastructure Im-
provement Fund.
The City of Moncton and the Université
de Moncton are each contributing $80,174
towards the project. “The Moncton Stadium
has been a key piece in making Moncton the
sports and entertainment capital of Atlantic
Canada,” says Moncton Mayor George LeB-
lanc. “These infrastructure improvements
will help us continue to attract major nation-
al and international events to our region.”
WHAT A BORE!!
While hosting the World Cup puts Monc-
ton squarely on a platform of international
recognition in the sporting world with all
the economic possibilities that can pose, the
city has also garnered increasing fame among
another body of sporting enthusiasts, yet in
a manner that was neither intended nor ever
expected – with surfers!
To explain, the Petitcodiac River produc-
es one of North America’s few tidal bores, a
by-product of its waters interacting with ex-
treme tides emerging from the Bay of Fundy
which results in the creation of a large wave
that routinely sweeps up the river on the
leading edge of the incoming tide. The bore
can reach more than six feet in height and
extend clear across the width of the river as it
moves at speeds that can exceed eight miles
Surfers recently set a new World Record by
surfing Moncton’s famous tidal bore
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