42 | Business World Magazine |
November 2013
get steeped in a mindset that compels a belief
that things can only be done a certain way. In
this case, engineers explained that they deal
with metal and therefore, must weld. Reese
considered how glue was being used to hold
airplane wings together and how industrial
tape was used to keep UPS trucks togeth-
er. “We understood liquids, not solids ... so
when they said, ‘We weld’ we said, ‘Why?’ ...
There are other ways to create a bond. Why
can’t we look into those methods?”
From that simple inquiry a lot of com-
plicated science followed which culminated
with the company patenting an entirely new
type of manufacturing process essential to
creation of acoustic doors and blast resis-
tant doors and both incorporate adhesives
as opposed to welding. These innovations
not only reduced finishing time and operat-
ing costs but resulted in products that were
stronger, more durable and better perform-
ing.
Other efficiencies would be realized
through the incorporation of digital design
solutions.Though it may be difficult to imag-
ine, there was a time the company only used
AutoCAD for marketing purposes. When
Reese arrived, engineers were still using pa-
96th Street Station in New York
