28 | Business World Magazine |
November 2013
and its property portfolio is as diverse as its
customer base, and its staff for that matter.
Such diversity has attributed to the success
of the firm, for as Agent Mike Benton says,
all consumers are different; some may only
want waterfront property while others are
drawn to something more urban residential,
or a short sale, or something else. “We rec-
ognized early on that we had to be flexible.
At the same time, consumers pick agents to
work with in different ways too ... people
don’t make-up their mind by seeing a name
on a billboard ... inmany cases, it comes down
to having good referrals because as people
buy houses, people buy people too, they de-
cide who they will work with based on trust
and confidence,” says Benton. We knew that
if we could build more relationships, and
empower our agents with the tools, training
and autonomy to grow, our business would
grow too. Our priority has always been tak-
ing care of our customers and our agents ...
they come first, not the business. By focus-
ing on the needs of our customers and our
staff, our business has grown.” For that mat-
ter, Home Towne Real Estate business has
grown stronger month by month for ten
consecutive years.
