November 2013
| Business World Magazine | 231
are especially renowned for appeasing the
most discerning of epicurean appetites for
quality. With its vibrant economy, social
stability and advances in education, Byer
says Barbados has become home to a va-
riety of international organizations, such
as UNESCO and the Caribbean Tourism
Organization, which helps drive business
tourism. Barbados also benefits from dis-
tinct advantages in infrastructure. Excel-
lent roads, clean water and sophisticated
networks in energy supply and telecom-
munications not only contribute to the
values here as a destination, but also el-
evate the experience for visitors. As Byer
says, “Everything works in Barbados.”
What is even more certain is the de-
gree to which the Tourism Authority is
working for the economic benefit of Bar-
bados, for while the island may have the
history, natural beauty and modern con-
veniences sufficient to compel tourism,
the Authority has helped to not only en-
sure the world is aware of all that Bar-
bados has to offer, but has strategized to
capitalize on other assets of the island. As
