BWM - Nov 2013 - page 217

November 2013
| Business World Magazine | 217
Arnold Palmer (golf ’s heralded “King”) once noted the sport’s connection to “Four
C’s” - “Concentration, Confidence, Competitive Urge and Capacity for enjoyment.”
These very attributes add to the allure of a Georgia-based golfing retreat where the
concentration on customer service so complements the quality in golf offerings as
to give this venue a competitive edge over other clubs; and in this case, that not only
compels considerable capacity for enjoyment, but certain confidence in future growth
as a favored destination for champions of sport and industry.
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