November 2013
| Business World Magazine | 175
ing facilities and educational programs
that promote character development and
life-enhancing values through golf.
“We have a certain amount of resourc-
es at the ready and what we’re aiming to
do is maximize what we have, and what
we have is the ability to communicate to
golfers and member clubs,” said Kennedy.
“The demographics run the gamut. Golf-
ers come from all different backgrounds.
But that’s what’s great about the sport is
we’re hitting all different backgrounds.”
Kennedy said the NJSGA’s board of
directors has many members with back-
grounds in business, so it’s no surprise
that the association takes a lot of queues
from the business world where its prac-
tices are concerned.
“But I think difference between what
we do and a Fortune 500 company, is we
operate on a much smaller budget, but
we still try and deliver what we think is
first-class service,” said Kennedy. With
the benefits program that you see, I’ve
certainly looked at everything that a huge
company does – looking at their member
services and what they do – when think-
ing about what we can do for NJSGA
members to give them another reason to
want to be a part of our association.”
A queue has also been taken from the
PGA and the USGA in the association’s
embrace of “Pace of Play,” the national
organization’s campaign to raise aware-
ness in the golf community about the
importance of picking up the play when
playing a round.
The NJSGA website states that indus-
try research has revealed that the time a
