May 2013
| Business World Magazine | 19
pare for the new generation, which includes
expanding servers from the current 15,000
to an audacious 300,000, thereby allowing
for faster access to games and content.
The system also allows users to run multi-
ple apps at the same or add a split TV screen
into other varying functions. Suppose you
want to actually see your friend’s reaction as
you blast his avatar away in a game, you’ll be
able to do that. Suppose you want to watch a
streaming movie while you Skype your dear
Aunt Wilma in Winnipeg, you’ll be able to
do that.
Microsoft Game Studios Vice President
Phil Spencer indicates Microsoft is investing
at least $1 billion into new generation games,
with at least 15 exclusively prepared for re-
lease with Xbox One’s first year of operation.
Microsoft Game Studios has opened offices
in Washington, London and British Co-
lumbia. As of yet, Microsoft hasn’t released
details as to the look or nature of these new
generation games, nor has it elaborated on
plans with indie developers which prompted
ire and speculation after this month’s un-
veiling. Microsoft President of Interactive
Entertainment Don Mattrick has reported
the company will have an independent cre-
ator program to support Xbox One, adding
that Microsoft is going to sponsor it and also
provide developers with tools, but that still
leaves plenty room for explanation.
For more details, gamers will have to wait
until June’s Electronic Entertainment Expo
(E3) in Los Angeles as Microsoft has as-
sured that it will release more information
about Xbox One gaming options during this
iconic industry tradeshow. Last year’s event
amassed more than 47,000 video game pro-
fessionals, industry analysts, journalists and
retailers from more than 100 countries. An-
ticipate a lot of activity around theMicrosoft
displays. For all the headlines they generated
this month, look for Microsoft to make even
more in June.
