May 2013
| Business World Magazine | 103
and support in the environmental roof mar-
ket. Hagan says by working with the best and
brightest in enterprise, Tecta has remained at
the forefront of advances which benefit the
work of the industry, a position that often
finds Tecta testing out new products and ap-
plications long before they penetrate widely
throughout the market.
And rest assured, Tecta’s green roofing
solutions are expanding throughout the mar-
ket. Hagan says he is especially encouraged
to see the formation of organizations such as
the Washington D.C. –based Center for En-
vironmental Innovation in Roofing (CEIR).
By focusing on the intersection between
roofing and energy and environmental per-
formance, CEIR hopes to provide a forum
to more effectively draw the entire roofing
industry to develop a knowledge base, best-
practices model and a ratings system similar
to that imparted by LEED standards. Those
standards are quite aligned with the very
techniques Tecta America has been deploy-
ing for many years now. Hagan believes that
as understanding of the benefits are more
understood and more communicated, it will
prompt a new era in roofing innovation,
which may mean more competition, but as
Hagan says, “It will be good for the environ-
ment and good for everyone in business.”
For those who emerge in these industry
applications, there will be certain benefit
from work Tecta has already undertaken,
not only in terms of education to students
or owners and tenants of properties where
they’ve worked, but also municipal permit-
ting officials. Even in some of the most pro-
gressive communities, Hagan says permitting
staffs are sometimes unaccustomed to the
applications that Tecta advances. Permitting
in these areas requires expenditures of time,
explanation and coaching, as Hagan says,
some communities are still playing catch-up.
“More and more people are beginning to
understand exactly what the roof can con-
tribute to the performance of a building.
That awareness is going to drive the industry
to adopt these methods and I think increas-
ing competition will actually help legitimize
the environmental solutions coming to the
market,” says Hagan. “We’ve been a lone wolf
for a long time, but I think these techniques
will make for a better industry and a better
future for everybody.”
