June 2013
| Business World Magazine | 113
The Texas Association of Convention and
Visitor Bureaus (TACVB) supports and
helps develop the convention and tourism
industry in Texas through education and the
sharing of ideas. They encourage co-opera-
tive action among Texas convention and visi-
tor bureaus in order to grow the convention
and visitor bureau industry in Texas.
TACVB was founded in July 1972 by
a group of convention and visitor bureau
Directors that felt it was time for their own
association. Since then, the association has
expanded greatly and is now the largest state
association of CVB’s in the United States
– according to current Executive Director
Bridgette Snyder.
“The association helps our members
find new ways of marketing, find new ways
of doing things, and discover new markets,”
says Snyder, who first joined the TACVB in
1996 as a member and Committee Chair-
person. “We help our members take what
they have and make it better.”
TACVB currently represents 172 Tex-
as CVB’s, eight Oklahoma CVB’s, and two
Louisiana CVB’s. They also represent 50
affiliate members that are considered to be
suppliers, for a total of approximately 620
individuals.
SEMINARS AND
CONFERENCES
TACVB provides members with a wide-
range of opportunities for information and
involvement. Snyder describes their mission
as “training and developing CVB profession-
als,” which they do in a variety of ways. They
provide quality education programs, includ-
ing seminars and conferences, they devise
creative destination marketing strategies to
stimulate and motivate their members’ sales
teams, and they conduct industry trend anal-
