January 2013
| Business World Magazine | 139
crease in employment by 2018, which is fast-
er than average for all other occupations.
REVOLUTIONARY RUB
DOWN
Little wonder that recognition of its health
benefits and increased consumer demand
would all culminate with increased realiza-
tion of the potential to create an equally
healthy business model, not to mention vi-
able investment opportunities – that’s where
LaVida Massage comes in.
As Kaltschmidt explains, he and prin-
cipals of the enterprise known as “LaVida”
Evan Kaltschmidt,
Chief Operating Officer
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