102 | Business World Magazine |
December 2013
berg. And, as if the advantages in afford-
ability, flexibility and energy efficiency
were not sufficient in themselves, Morton
Building has added a few other benefits of
its own – including a fifty-year, uncondi-
tional snow-load warranty and five-year,
unconditional wind warranty.
EVOLVING EXPERTISE
Morton Building has remained a family-
run business after more than a century
of operating which all harks back to a
1903 enterprise known as the Interlock-
ing Fence Company. Established by the
Getz Family, among the earliest of set-
tlers in Morton, Illinois, the Interlocking
Fence Company emerged as a major sup-
plier to farmers, specializing in woven
and barbed wire, posts, braces and gates
which it sold through a mail order basis.
Over time, the company expanded into
the supply of roofing materials as well as
other home goods, such as washing ma-
chines. Perhaps, not quite the Sears Cata-
log in total inventory, but for farmers in
the Midwest, the company’s catalog was
an anticipated compendium of readily ac-
cessible, and necessary, goods. Morton
Building still operates from the very same
building featured on the cover of the In-
