Aug/Sep 2013
| Business World Magazine | 85
Missoula is a nature-lovers paradise that has
even been promoted by National Geograph-
ic as one of the best places to live for outdoor
adventurists. And though this city simulta-
neously holds title as a national hotspot for
hippies, everyone here understands that the
real flower power in Missoula isn’t a byprod-
uct of the arts or Avant-garde gatherings, but
rather that found interspersed among the
hills, the waterways and elevated atmosphere
that sustains all.
Sustainability is not as much a new idea
as an accepted element of life in Missoula, to
such a degree that the community is crowned
