September 2012
| Business World Magazine | 83
In the three decades since their in-
ception, Service Brands International
has had a “terrific track record help-
ing franchisees achieve success in the
business,” says CEO Craig Donald-
son. Over the years, they have honed
their skilled, designed innovative
operating systems, and carefully bol-
stered their industry standing.
Before joining Service Brands ear-
lier this year, Donaldson spent 14
years running Harris Research Inc,
the franchisor of Chem-Dry Carpet
Cleaning & Upholstery. He made
