September 2012
| Business World Magazine | 81
brandwas a national sponsor for theMake-a-
Wish Foundation and granted over 26 wish-
es. They brought those efforts in-house ear-
lier this year, starting
the Windows
4
Wishes program,
a program that all
owners participate in.
“
We have a strong belief in giv-
ing back to the community through
our owners,” Nonelle says. “Under
the umbrella of Window 4 Wish-
es, owners can raise money to give
to whomever they want in the local
marketplace. If I’m into cystic fibrosis
I can give that way, and if you’re into Al-
zheimer’s, you can give your way.”
“
We also have other owners who don’t
give money, but they give time,” he adds.
“
On a rainy day, rather than technicians sit-
ting at home, they’ll go clean the windows at
a school or nursing home or the local foun-
dation of Make a Wish.”
THE ROAD TO
NUMBER ONE
According to Nonelle, Window Genie’s fu-
ture is looking exceptionally positive. “As a
system we’ve had the best two years in our
history,” he says. “2010 and 2011 were re-
cord breaking years on all fronts.”
“
On the retail side, the consumer is clearly
back on track and ready to spend money on
maintaining their home, and that’s what we
look to do,” Nonelle adds. “Our goal is to
help you, the homeowner, do all the
things you can’t do or won’t do,
and that the handyman, the
maid service and the car-
pet cleaner doesn’t
do.
We
are seeing
very active
s p e n d i n g
on the part of the
consumer.”
In the long term,
Window Genie has
no plans to slow down.
Their ultimate goal is to es-
tablish over 500 locations, na-
tional branding, national adver-
tising and a position as number
one in the marketplace. Nonelle
does not see anything standing in the way of
that.
