September 2012
| Business World Magazine | 79
are committed to helping their owners grow
their business. They don’t treat it as a job. If
you’re not motivated, energetic and self start-
ing, you don’t last very long.”
Most importantly, Window Genie also
has a “Streak-Free Guarantee” – everything
they do is backed by a policy that says if a
client is not satisfied, Window Genie will
return to the job and make it right. “That
sounds basic and obvious, but the stories
about our competition never calling back, or
not showing back up when they promised,
or showing back up and creating even more
problems – they could fill a room,” Nonelle
says. “We have a true customer satisfaction
policy. We fix what we do and stand behind
it.”
That policy, combined with their profes-
sionalism, allows Window Genie to auto-
matically rise above the crowd. “As long as
our price is competitive, it should be a no-
brainer for our customers to pick us.”
THE COMPLETE PACKAGE
Window Genie attracts owners for a num-
ber of reasons. At the top of that list is the
fact that they have a proven program that
works. Beyond that, they also have a low ini-
tial investment level; they are ranked as one
of the top franchises under $100,000 – and
have very limited competition. “Our owners
are only limited in their growth by their abil-
ity to manage the business,” Nonelle says.
They also offer a complete package of sup-
port. Nonelle explains that they have a 7 per-
cent royalty, and corporately their goal is to
