September 2012
| Business World Magazine | 77
PROFESSIONAL
OWNERSHIP
Behind Window Genie’s success is the qual-
ity of their franchise partners. Though they
come from a diverse range of industry back-
grounds, Nonelle says the uniting factor is
they all “get” Window Genie and their mis-
sion in their market.
“
They get that we have an opportunity to
be the most recognized brand in the market-
place, and that we are growing rapidly and
on track,” he says. “They want to be on board
that train. They get it, they understand the
lifestyle opportunity and they want to run it
correctly.”
That quality of ownership helps set Win-
dow Genie apart with customers. “What
you get with us, number one, is profession-
al ownership. That differentiates us on the
phone immediately.”
Window Genie also conducts back-
ground checks on all employees, something
nobody else does. “If you trust us to come
into your home, we have an obligation to
make sure the people we bring in have been
screened,” Nonelle says. “We let the custom-
