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| Business World Magazine |
September 2012
that my swimming pools, racquet ball course
and group fitness rooms sat empty most of
the day,” he explains. “I thought there was
probably a smaller, more efficient way to of-
fer fitness to the general public than what is
currently being done.”
That train of thought gave birth to Snap
Fitness – where the clubs are smaller in terms
of size, and more centrally located. “My
whole premise behind a smaller footprint is
it gave me greater flexibility to position my
facilities in areas where people live,” Taunton
says.
Finding time to exercise can be challeng-
ing at times, which is why Snap Fitness stra-
tegically locates each store within a half-mile
or mile of residential areas. “When you use it
more, the value is there and you don’t quit,”
he says.
People come to Snap Fitness because the
stores have everything a person needs to get
into shape. Taunton’s mission is to bring ex-
ercise to the families across America. “People
love the fact that our facilities offer a great
product at an affordable rate.”
It is not just customers that love Snap Fit-
ness – it’s employees too. “When you’re a
full-time employee, you spend a lot of time
