September 2012
| Business World Magazine | 51
businesses for the price of one. We love the
franchising business. It’s a lot fun and chal-
lenging,” Rendelman says. “Every franchisee
has a different personality and business style
and we have to adjust to that.”
When they look for a franchisee, they
look for people with some business experi-
ence who want to buy more than one fran-
chise and expand. They’re not looking for a
franchisee that will open their store and op-
erate it himself, Rendelman explains. “We’re
looking for people who want to buy a fran-
chise and start selling franchises to others in
their state and area.”
Fro.Zen.Yo supports their franchisees
24/7
with logistical and emotional support
and guidance. They work with them “all the
way along” and keep track of their progress
digitally.
As for training, franchisees go through
an initial learning program before open-
ing their store. After that, they are provided
with hands-on assistance for the first month
to “get them off to a good start,” Rendelman
says.
“
For the first month, we have someone
over at their store every day, making sure
things go right. It’s not a particularly difficult
