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| Business World Magazine |
September 2012
profits,” Welter said.
What also sets them apart is their cus-
tomer service, which is beyond reproach. Ev-
ery day, hundreds of calls are made to survey
J.D. Byrider’s customers. The brand has con-
ducted nearly 900,000 surveys to date, with a
95
percent satisfaction rate with sales and 91
percent rate with service – well beyond what
is typical for the industry. Any responses that
are less than positive are addressed immedi-
ately, Welter explained. “J.D. Byrider is com-
mitted to customer satisfaction.”
J.D. Byrider currently has a total of
138
franchisee and company-owned dealer-
ships across 31 states and employs more than
3,400
people across its entire network.
A positive corporate culture is another
one of J.D. Byrider’s many strengths. The or-
ganization enjoys favourable relationships
with their staff and franchise owners. “We
have many long-standing franchisees that
have helped us build this brand,” said Wel-
ter. “Our partnership with our dealer body
and the cooperation we have with them has
been, and will continue to be, critical to our
success. The franchisees operate 80 percent
of the dealership under the Byrider flag and
share our values and commitment to our cus-
tomers.”
