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| Business World Magazine |
September 2012
John Parker is a Vice President at Noran-
da. He was there when Smith first started,
and has an even simpler way of describing
why Noranda Aluminum is successful. “The
first thing I heard Kip say that really stuck
with me is that we’re an ‘And’ company,” he
recalls. “We get the results and do the right
things, the right way. That’s a very important
and.”
Another key example of being an “and”
company can be found in Noranda’s strategy
moving forward. “We have a real passion for
creating short term results, but we also have
a leadership focus and a commitment to bal-
ancing that passion with a commitment to
long term success,” Smith says.
At Noranda, they talk a lot about cele-
brating their 100th year anniversary – which
