September 2012
| Business World Magazine | 109
N
oranda Aluminum Holding
Corporation is a leading North
American integrated producer
of value-added primary aluminium prod-
ucts and high quality rolled aluminium cells.
Every year, Noranda produces over 263,000
metric tons of primary aluminium and are
involved in all aspects of the aluminium in-
dustry – everything from technology, min-
ing, refining, smelting, fabricating to recy-
cling.
“
Our strategy is simple,” says Kip Smith,
CEO of Noranda Aluminum. “We strive to
make each pound of aluminum at the lowest
possible cost and sell it for the highest pre-
mium available in the market.”
“
Norandahas numerous natural strengths,
including resourceful and engaged employ-
ees, strong relationships with long-standing
customers, and facilities that are both stra-
tegically located and cost competitive glob-
ally,” he adds.
