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| Business World Magazine |
October 2012
more pronounced, the decision was made
that they would be able to better serve this
market segment by creating a Franchise and
expanding into the market in that way. From
there, the business grew incrementally year
after year,” stated Nanette Overly, Vice Presi-
dent of Marketing and Sales for ECFI.
Since their inception, ECFI has built
over 26,000 homes in more than 300 com-
munities in 30 states, and is listed annually
as one of the highest volume home builders
in BUILDER magazine’s “Builder 100 List”
which is published every May. This signifi-
cant sales volume is further augmented by
capturing young professionals, in addition
to active-adults, who want to invest in their
own home without the responsibility of
home maintenance while they launch their
careers.
ECFI’S TARGET MARKET
ECFI finds its franchise concept appeals to
those who understand the new home indus-
try, and therefore can quickly recognize the
benefits and value of utilizing a franchised
concept as their business.
The primary market for an Epcon
Franchise is with existing Home Builders
