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| Business World Magazine |
October 2012
cinemas. At the time, the company’s motto
was ‘A Way of Life’ and the target demo-
graphic was a younger one. The other cafés
of the time were within office parks and ca-
tered mainly to older customers. Presse Café
sought to buck that trend, and wildly suc-
ceeded.
Veronique Boisjoly is the Director of
Communications for the brand. She joined
in the late 1990s, when there were only three
stores. She began her career with the com-
pany at the store level while she was going to
Concordia University. The brand was poised
for expansion, however, and she saw there
was an opportunity to help them with that
aim. She’s been there ever since.
“
It’s a small company with big objec-
tives,” says Boisjoly, describing what attract-
ed her to the group. “It’s all about passion at
Presse Café. It’s like a family business. Over
the years a lot of people have added to the
group, but it’s still a family entity. Everybody
that gets involved in the company joins that
