October 2012
| Business World Magazine | 35
W
ok Box fresh asian kitchen
is a Canadian-founded food
franchise specializing in fresh,
healthy Asian dishes that are quick and deli-
cious.
Wok Box was founded in 2004 as a single
store in downtown Edmonton, Alberta. The
idea came to the founders after extensive trav-
elling and observing similarly-styled restaurants
in one-off places. The founders thought a store
in Edmonton would do well, and Wok Box
fresh asian kitchen came to fruition.
“
They were all involved in the food ser-
vice industry before they started the first one,”
recalls CFO Lawrence Eade. “Customers ran
through the door right fromwhen they opened.
It just had a really good energy in the business,
as well as a good food product at a good price.”
Eade’s partner, President & CEO Scott
Bender, saw the potential in Wok Box fresh
asian kitchen and was brought in by the found-