October 2012
| Business World Magazine | 145
year. They could potentially grow faster, he
says, but they want to make sure every fran-
chise is successful and providing the highest
level of care possible. “We’re pushing for-
ward with growth at a nice steady pace, with
a desire to see everybody succeed.”
As a young CEO, Kofoed is well posi-
tioned to lead the company into the next 20
years of growth and success. “The way that
we’ll be successful is with every franchise
succeeding. We have the potential to grow
across the map of the entire United States,
and then we’ll grow internationally as well.
“
As we grow over the next 20, 30 and
40
years, we hope to always live up to our
motto: Quality Home Care you Can Trust®.”
