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| Business World Magazine |
October 2012
and respect. The opportunity to make that
kind of difference is one of the main factors
that bring potential franchisees to the brand.
Another factor is the company culture, says
CEO Lane Kofoed. “Both of our founders
care about everybody and want to make sure
everybody succeeds,” he explains. “When
they started franchising, they started helping
each new franchise owner really get a feel for
the business and helped them to grow. That
created a culture where everybody helps each
other, and everybody wants to see the other
succeed.”
Assisting Hands Home Care fosters that cul-
ture of cooperation with monthly meetings,
wherein their franchise owners discuss their
businesses and trade ideas, and the founders
provide first-hand insight into the operation
of a successful home care agency.
The brand calls their culture their
FOFO – their Family of Franchise Owners.
At Assisting Hands, everybody cares about
each other like a family. “Everything is based
on everybody helping the other grow and
become successful. That is really the found-
ing principle that started the company,” Ko-
